There is something to be said about the old school first generation iPod Nano. Released and purchased in 2005, it has never failed me to-date. It has endured countless near death experiences: rain, snow, drops from various heights, left in the car in sweltering summer heat, mistaken for a dog chew toy, and at one point thrown across the room. Surely, I thought it would have died by now. After nearly 6 years, I’m thoroughly convinced that the iPod Nano first generation is truly an indestructible work of genius.
Resting on the confidence that my iPod was invincible, I became more careless with it. It has survived many near tragedies thus far. So why worry. However, recently my faithful little iPod nearly met its death.
- Forgotten in a windbreaker
- Thrown in the laundry basket
- Then tossed into the washer for a slow death which consists of a 30 min. wash, rinse, and spin cycle process
- Next, tumble dry to ensure the certainty of death
Within 2 min. of hearing thumping noises from the dryer…I opened the dryer door and found it peacefully laid to rest in the lint catcher. I was gutted. Call it wishful thinking, divine intervention or just simply short of a miracle…my iPod in fact did survive. Read more…
A piece of wisdom a dear friend of mine, Sabrina Weyeneth once wrote to me. It is a constant reminder that happiness and peace truly starts within oneself:
Completely understand the preference for one on ones rather than socializing en masse. That sense of everything being so painfully superficial much of the time was one of the reasons I ended up on retreat. But of course there I had to discover (also somewhat painfully) that actually no-thing is ultimately satisfying. No connection, no conversation, no person, no location, no meditation can ever truly fulfill that incessant longing for something much deeper. It was there that I realized it was actually my grasping for something more that was the cause of my suffering. It is the searching for something other than what is right here that is so agonizing. Once I was able to stop looking for something deeper/better/different/more meaningful I accidently stumbled upon the peace and love that is always here, even though the mind often looks right past it and misses it. Hard to put into words, but this realization has revolutionized my world. And made it easier to talk to about anything, whether that be the weather or parties or vacations. Of course I’ll probably always have a preference for talking about internal worlds and internal processes but it feels freeing to feel more at ease in anybody’s company and in any conversation.
As a marketer, I often marvel at how products are branded and marketed. Whilst I can waffle on all-day on a variety of products in my basket…today I will focus on the ubiquitous Band-Aid. I can’t recall knowing the adhesive bandage by any other name. Got a cut or scrape? Go get a “Band-Aid” — not a Walgreens or Rite-Aid or Ace bandage. Well done Johnson & Johnson for your brilliant branding.
Band-Aid over the years offers consumers a wide variety of selections, spanning from: size, shape, flexibility for motion, beige and clear bandages, and they even made it fun with whimsical prints (ie. Elmo or Sponge Bob Square Pants, etc.) to camouflage our wounds. As I was standing in line, I couldn’t help but ask…’what if someone is of black or brown-skinned, what are their choices? Hm, Elmo or beige?’ OK, well there is a clear one, but still…there’s a beige squared center. For the #1 household bandage brand of choice, it actually doesn’t offer much selection for many ethnic groups. #1 bandage brand for which demographic? I wonder if given more skin color selections, would consumers respond? Come on J&J, wounds are indiscriminant, we all get them and we all need to patch them. Do we need to be of beige or “fair”-skinned to use your product?